Aligning Marketing with Business Goals to Deliver Results
MARKETING CONSULTING
FRACTIONAL LEADERSHIP
Profile
I am a strategic, relationship-driven leader who partners with small- and medium-sized companies to determine how marketing can improve and grow their business by better connecting marketing to business goals, maximizing marketing resources or aligning marketing initiatives to stronger strategies.
A creative and collaborative leader with a depth of experience in B2B industries and a background in B2C, I’m quick to understand the nuances of complex businesses. Clients leverage my senior-level expertise to gain the traction they need to drive growth through marketing or align siloed initiatives into a unified strategy. Clients can trust me to bring a fresh perspective and stability when they need to fill a leadership gap, manage change during transition, or build and optimize a marketing organization.
With every assignment, my goal is to make a meaningful impact for clients who share my vision of marketing as a strategic business driver by delivering intelligent marketing solutions, transformative team leadership or rolling up my sleeves and making things happen.
Dondi Schwartz, Principal
Marketing Strategy
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Organizational Effectiveness
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Leadership Coaching
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Go-to-Market Planning
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Marketing Strategy • Organizational Effectiveness • Leadership Coaching • Go-to-Market Planning •
How I Help Clients
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Proven leadership for times that matter.
For companies ready to grow or reinvent, marketing is a critical business driver. I help inspire new ideas, fuel transformation, or help teams get over marketing hurdles. As an experienced marketing leader, I help you figure out how to bring marketing to the table and align marketing and business goals or to strengthen the brand position to drive growth. During times of change and transformation, I partner with executives, cross-functional leaders and teams to understand goals, set strategic direction and design and deliver practical marketing solutions that focus on the customer and unite teams to shared objectives.
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Maximizing the Marketing team’s impact.
When companies grow or change, marketing capabilities may need to evolve to align with business priorities or constrained resources may need to be optimized. I leverage my experience building and managing high-performing marketing teams to help clients assess strengths, identify gaps and maximize their marketing organization through leadership development, design and culture. Known for my ability to inspire and engage with teams, I offer strategic leadership, coaching and development to help clients build teams and capabilities aligned the needs of the business.
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Drive career growth with your personal brand.
I collaborate with high-performing marketers to clarify their professional objectives and provide the foundation to differentiate themselves and grow professionally. I provide strategic leadership and coaching to high-potential marketing leaders to optimize performance and create an exceptional work environment. Connecting your personal brand to career development enables you to consistently take action and make decisions aligned with your beliefs which can be a transformational investment in your career.
My Capabilities
Maximize marketing impact by identifying opportunities to align marketing to business goals and connect strategies cross-functionally for improved business performance.
Evaluating marketing teams strengths and opportunities to drive organizational capabilities transformation and optimize organizational design.
Deep experience building and positioning brands for growth and creating brands that align customers and employee stakeholders to the company purpose.
Business-driven marketing strategy development grounded in customer insights, competitive analysis and stakeholder assessment.
Known as a leader who engages authentically with teams to coach and inspire them to make strategic decisions, drive results and create business value.
Plan integrated, targeted go-to-market strategies by leading cross-functional collaboration, leveraging sales team expertise, and meeting key customer needs.
Clients & Expertise
Brand Building
Brand Strategy and Management
Brand Architecture
Brand Identity and Expression
Marketing Strategy
Marketing Strategy Development
Integrated Long- and Short-term Planning
Market Positioning and Strategic Messaging
Marketing Leadership
Organizational Design and Effectiveness
Team and Organizational Capabilities
Career Coaching and Consulting
Product Marketing
Product Portfolio Architecture and Strategy
Go-to-Market Leadership and Planning
Product Marketing Strategy
Strategic Partner.
“Dondi truly listens…to identify and define compelling strategies and then translate those into action and results.”
Kelly Frankenfeld
Senior Vice President, Client Solutions, Ulteig (retired)
Agile and Creative.
“Dondi was able to thoughtfully help us at the beginning — getting us through those initial hurdles and at the same time planning for future brand growth.”
Mary McGreevy
Co-Founder, Epilogg
Checks all the Boxes.
“There are many reasons why I’m a fan of Dondi, but let me offer three right now, adaptability, leadership and marketing competency.”
Craig Davies
Chief of Staff & Vice President, Corporate Communications, Ulteig
Strategic Problem Solver.
“Working with Dondi has been an absolute dream. She is a quick study and has a strong intuitive sense that fuels her ability to address clients’ root challenges and focus on how to build a solution to solve for those pain points. She is able to see through the distractions and understand what the clients truly need, and build a unique, innovative solution around those needs. In my work with Dondi she brings an executive perspective, while also harnessing a strong bias for action and willingness to collaborate, roll up her sleeves and get things done.”
Kristine Rauenhorst
Managing Director, Pinnacle Performance Group
A Deft Juggler.
“Dondi is a smart, strategic partner. She is deft at juggling multiple projects, timelines and teams without dropping a ball. Dondi is an extremely skilled marketer and takes the time to have lively discussions, review the research and make smart decisions. She is down to earth, kind and respectful. She’s someone you can disagree with but still get coffee (or a glass of wine!) with after and still will be smiling. She doesn’t back down from a hard assignment and is up to any challenge you throw her way. In short, she’s the real deal and an asset to any organization.”
Jill Arthur
SVP, Managing Director, GRP Media
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